What’s an emailing or an emailing campaign?

Hillingdon grid webmail

Emailing is the preferred channel during advertising operations, it directly, and obtaining a rather attractive return rate if e-mailing is well done because it allows to reach a defined target, by addressing. The fact remains that we must adopt the reflexes that are right.

Emailing is a real marketing tool as an element of a multi-channel strategy enabling the sending of personalized and immediate communications to a couple of targeted recipients (prospects, client base, etc.).

E-mail is an easy, reliable and customizable way of communication. Emailing provides email hosting uk  a return price 2 to 3 times more than “paper” mailing. However, an emailing campaign or a newsletter isn’t only a matter of giving several thousand email messages without follow-up.

It is crucial to correctly grow your e-mail as well as your proposition, to keep your prospect database as much as date, and also to follow simple guidelines whenever sending your email promotions.

All this can’t be improvised and needs a certain know-how and expertise in mailing brought to you by the web agency Alteo, via its Mailing Plus computer software.



Just how to perform an campaign that is e-mailing?


Emailing is sending mass personalized emails.

This sort of communication should not be taken lightly: method and computer software are very very important to an excellent approach.

Collecting recipients is an step that is essential based on IMT windows hosting uk Strategies, 52% of individuals think that “Permission Marketing” is positive if not really positive. 78% of them open these messages from often to often.

In 2014 (might 2015 numbers), we observe that emailing is the most used solution among the web marketing levers, with use within 95.3per cent of situations.

Emailing could be the lever that came towards the top of business communicating online in 2015. It is also the next most used lever by French e-merchants, thanks to the opening rate which increased in France between 2013 and 2014: We went from 38.5% to 41.2%. ( source )

On the other hand, in 54% of instances, internet surfers reject the sending of unsolicited e-mails (SPAM) and do not open these e-mails.

Rich, appropriate, targeted and information that is personalized

The formatting: a sober and declined aspect in accordance with your visual charter

Web software: the backbone of your campaign

A successful methodology to raise your outcomes

A catchy object (title), relevant and individualized content and an effective communication strategy


Our experts supply you with the advantageous asset of their experience and advise you within the various phases of designing your emailing campaign.

Message planning:

Advice for composing the message,

HTML design of the message,

Integration of interactive tools for reporting statistics (in correlation using the pc software used),

Insertion of message personalization zones.

Campaign preparation:

Import of one’s database into the  windows web hosting uk software (if necessary),

Configuration of this sending parameters (giving a message, name for the sender, name for the message),

Configuration of dates, times and frequency of sending.

Campaign followup:

Followup associated with the first sendings and 1st readings of this email,

Last report on browse, click,

Tips for future mailings (focusing on time, date, content according to clicked links),

Modification / removal of NPAI.


Even offers developed an online pc software marketed in SAAS mode (rental) for the handling of your emailing promotions (planning, sending and monitoring of email messages): Mailing Plus

Mailing Plus allows you to definitely manage your mailing strategy from the to Z: import of your e-mail templates, space for composing your emails, modification based on your databases, routing of one’s newsletters and mailings, starting statistics, management NPAIs,…

Updates to the Mailing Plus software are carried out by our teams that are technical. You benefit, at all times, from the power that is full of computer software, our know-how, and our platform to manage the sendings and data of your thousands of recipients.


Improve the presence and ROI of one’s site



Online marketing is made of different advertising levers (or practices) that optimize the profitability of a website.

In the context of e-commerce projects, these techniques hillingdon grid webmail aim to transform the maximum number of Internet users into customers or to meet objectives defined in advance (improving site visibility, increasing the conversion rate, generating a making contact, registering for a mailing list, actions on the site, downloads, etc.).

We are able to distinguish the kinds of web marketing

in many sectors, but them all need an in-depth strategic analysis and usage very different actions.

Traffic creation

Performance analysis


Normal reference

So, we are able to decide to work with normal referencing optimization ( SEO, for Search Engine Optimization), which will allow the site to increase on search-engines, on specific key expressions, to optimize presence, but above all create targeted prospects, and therefore willing to meet the defined objective (act of purchase, membership to mailing list, contact, etc.).

The Search Engine Optimization is the most cost-effective web-marketing levers, because the actions implemented on your own site (website optimization, improved crawl and gridhosting review indexing, focus on the content associated with the website, acquiring links, …) will allow it to put itself properly on requests corresponding to your tasks, and generating traffic. However, it takes several months to see concrete results.


Conversely, purchasing key words, which corresponds to AdWords on Bing, as an example, will assist you to create traffic and visibility very quickly, supplied you win the bids on key expressions to put your self well and produce click-through premium places in search engine results pages.

Other levers

There are other purely web-marketing levers to work with your web interaction strategy, such as for example social networks, e-advertising, affiliation, contests, etc.

Nonetheless, we should not forget the website itself, as well as its main user: the Web user. Therefore, focusing on its ergonomics, its UX (User Experience), on the optimization for the demand tunnel, or the highlighting of contact modules, or pages to push to action is very important and falls within the framework of a web online strategy.

These web that is different levers are often mastered after many years of experience and dozens of projects carried out. Each of them requires specific know-how since they truly are constantly evolving.

Internet marketing is, within Alteo, a pole in a unique right.

All the web marketing services that we carry out are always followed by an expert consultant who will ensure compliance with the objectives set and will accompany you throughout the service.


Strategic analysis

Online need analysis

Strategic watch

Website analysis (semantics and framework)

Site positioning

Competitor analysis

Sector analysis

Traffic creation

Natural referencing (SEO)

Online advertising



Social media


Purchase of key words on the search engines (SEA)

Performance analysis

Presence analysis

Traffic analysis

Sales Analysis

Analysis of this individual’s path

Site performance analysis

Conversion tunnel


Animation and renewal of site content

Creation of a community (Community management) via social support systems

Here are the services supplied by our team:

Email marketing

Marketing with email remains the preferred lever of web advertising (95.3% of marketers make use of it as a priority inside their techniques).

Additionally provides you with to carry out email promotions to prospect or retain your customers. Email campaigns can make sure a turnover that is substantial they are well carried out. It also has developed and internally manages a professional email marketing means to fix meet your needs.

Emailing solution

Normal referencing ( SEO )

This will be to optimize the positioning of the site on search-engines on key expressions generating traffic. This helps generate targeted traffic and thus increase the number of associates or product sales made. Normal referencing is often the suggested solution to have the return that is best on investment.

Bing SEO

Paid referencing ( SEM )

Utilization of sponsored website link campaigns to put your internet site on internet search engine marketing spaces (Ex: Bing Adwords administration). Paid Search Engine Optimization enables immediate positioning on the very first pages and guarantees a great position, also on very competitive key words.

Google Advertisements

Internet sites ( SMO )

Internet sites (Facebook, Twitter, Pinterest, Youtube, Google +, Tumblr, Instagram,…) and networks that are professionalLinked in, Viadeo…) are also tools to make yourself known. They allow you to create a dynamic with your customers and prospects by adding a concept that is participative. Social networking management must certanly be properly conducted in order not to ever be damaging to your image.

Community management

Ergonomics – Optimization of conversions

With your numerous experiences to make e-commerce websites, our consultants can advise you on optimizing the pages of your e-commerce site and in specific the order tunnel. Therefore, different actions could be taken to increase sales and not lose clients who are simply waiting to purchase your items.

Web site design

Internet Analytics

Analyzing the traffic of a(visitors that are website page views, entry web page, exit, bounce rate, monitoring, etc.) can help you realize, utilizing analytical information, the failures of promotional initiatives, the lack of transformation or customer feedback…

Our specialists should be able to diagnose the nagging issues and propose methods to be implemented.

Analysis of website visitors


It’s a method permitting the diffusion of one’s items on affiliated internet sites. Affiliates in many cases are either price comparators (Kelkoo, Le Guide, Shopzilla, etc.) or online merchants (Pixmania, Rue du Commerce, eBay, etc.).

The target is to take advantage of traffic from affiliated sites to relay your commercial offer.

Online affiliation


E-reputation is all that is said about you (person, brand name, company, etc.) on the internet. Including information, opinions, exchanges, comments, rumors, … which can be on the Internet. It is essential to monitor this given information and also to be able to control exactly what appears regarding the the search engines.


Other web marketing solutions

Display campaigns, pr announcements or even specific developments are other web marketing services that can also be carried out by our teams. It remains to define your objectives and thus opt for the solution that is best.

Call Us

The free SEO audit request

We are able to perform a SEO that is free of the internet site, focusing on the semantic and structural optimizations of the site.

The objective of this review is to determine the SEO that is major on your own website and to see together how exactly we could work to optimize your pages.