What exactly is an emailing or an emailing campaign?

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Emailing is currently the preferred channel during advertising operations, it directly, and obtaining a rather attractive return rate if e-mailing is well done because it allows to reach a defined target, by addressing. The fact remains that we must adopt the right reflexes.

Emailing is a marketing that is real as an element of a multi-channel  cheap email hosting strategy enabling the sending of individualized and immediate communications to a couple of targeted recipients (leads, client base, etc.).

E-mail is a fast, customizable and reliable way of communication. Emailing offers you a return price two to three times greater than “paper” mailing. Nevertheless, an emailing campaign or a newsletter is not only a matter of sending several thousand email messages without follow-up.

Its vital to properly build your email and your proposition, to keep your possibility database up to date, also to follow simple rules when sending your email promotions.

All this can not be improvised and needs a certain know-how and expertise in mailing delivered by the internet agency Alteo, via its Mailing Plus computer software.

MEANS

Just how to perform an e-mailing campaign?

Emailing is sending mass personalized email messages.

This type of communication must not lightly be taken: method and computer software are particularly important for a good approach.

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Collecting recipients is an essential step: in accordance with IMT Strategies, 52% of individuals believe “Permission Marketing” is good as well as really good. 78% of them start these messages from frequently to frequently.

In 2014 (might 2015 numbers), we note that emailing is the best email hosting most used solution among the net marketing levers, with use in 95.3% of cases.

Emailing could be the lever that came near the top of corporate communicating on the internet in 2015. It’s also the next most used lever by French e-merchants, thanks to the opening price which increased in France between 2013 and 2014: We went from 38.5percent to 41.2percent. ( supply )

On the other hand, in 54% of situations, internet surfers reject the sending of unsolicited e-mails (SPAM) and don’t open these e-mails.

Rich, relevant, targeted and personalized information

The formatting: a sober and declined aspect based on your graphic charter

Online pc software: the backbone of one’s campaign

A methodology that is successful raise your results

A catchy object (title), appropriate and individualized cheap ssl certificate uk content and an communication strategy that is effective

ADVICE

Our specialists supply you with the good thing about their experience and help you within the various phases of designing your emailing campaign.

Message planning:

Advice for composing the message,

HTML design of one’s message,

Integration of interactive tools for reporting statistics (in correlation because of the software used),

Insertion of message personalization areas.

Campaign planning:

Import of the database into the pc software (if necessary),

Setup of the sending parameters (sending a message, name regarding the transmitter, title regarding the message),

Configuration of dates, times and regularity of delivering.

Campaign followup:

Followup associated with sendings server colocation that are first the initial readings of this email,

Last report on browse, click,

Methods for future mailings (targeting time, date, content predicated on clicked links),

Modification / removal of NPAI.

EMAILING SOLUTION

Comes with developed a Web pc software marketed in SAAS mode personal email hosting (leasing) for the handling of your emailing campaigns (preparation, sending and monitoring of email messages): Mailing Plus

Mailing Plus allows you to definitely handle your mailing strategy from A to Z: import of your e-mail templates, area for writing your emails, modification based on your databases, routing of the newsletters and mailings, opening data, management NPAIs,…

Updates to the Mailing Plus software are executed by our technical teams. You benefit, at all times, from the full power of our computer software, our know-how, and our platform to manage the sendings and statistics of the several thousand recipients.

WEB MARKETING

Improve the visibility and ROI of the website

WEB MARKETING IS THE SET OF ADVERTISING and MARKETING METHODS which you can use on the Internet.

WEB MARKETING

Web marketing contains different advertising levers (or methods) that optimize the profitability of an online site.

In the context of e-commerce projects, these techniques aim to transform the maximum number of Internet users into customers or to meet objectives defined in advance (improving site visibility, increasing the conversion rate, generating a making contact, registering for a mailing list, actions on the site, downloads, etc.).

We could distinguish the types of web marketing

in several sectors, but them all require an in-depth analysis that is strategic usage completely different actions.

Traffic creation

Efficiency analysis

Commitment

Natural guide

Therefore, we can decide to work on normal referencing optimization ( Search Engine Optimization, for search engine marketing), that may let the website to increase on se’s, on specific key expressions, to optimize exposure, but above all make targeted traffic, and so prepared to meet with the defined goal (act of purchase, best dedicated server hosting uk registration to list that is mailing contact, etc.).

The SEO is considered the most cost-effective web-marketing levers, considering that the actions implemented in your site (site optimization, improved crawl and indexing, work with the information associated with website, acquiring links, …) allows it to position itself properly on demands corresponding to your tasks, and generating traffic. However, it takes several months to see concrete results.

AdWords

Conversely, buying key words, which corresponds to AdWords on Bing, for example, will assist you to produce traffic and visibility very quickly, provided you win the bids on key expressions to position your self well and produce click-through premium areas in serp’s pages.

Other levers

There are various other purely web-marketing levers to work in your on line communication strategy, such as for instance social networks, e-advertising, affiliation, contests, etc.

Nonetheless, we must keep in mind the website itself, and its user that is main Internet individual. Hence, taking care of its ergonomics, its UX (consumer experience), regarding the optimization associated with command tunnel, or the highlighting of contact modules, or pages to push to action is very important and falls inside the framework of a web marketing strategy.

These web that is different levers are often mastered after many years of experience and dozens of projects carried out. Each of them requires specific know-how since they are constantly evolving.

Web marketing is, within Alteo, a pole in unique right.

Most of the web marketing services throughout the service that we carry out are always followed by an expert consultant who will ensure compliance with the objectives set and will accompany you.

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Strategic analysis

Internet need analysis

Strategic watch

Website analysis (semantics and structure)

Site positioning

Competitor analysis

Sector analysis

Traffic creation

Normal referencing (Search Engine Optimization)

Internet marketing

mailing

Quizzes

Social media marketing

Buzz

Buy of keywords on search engines (SEA)

Efficiency analysis

Exposure analysis

Traffic analysis

Sales Analysis

Analysis for the user’s path

Site performance analysis

Conversion tunnel

Commitment uk colocation

Animation and renewal of websites content

Creation of a community (Community administration) via social networks

Here are the ongoing services provided by all of us:

E-mail marketing

Email marketing continues to be the lever that is preferred of advertising (95.3% of marketers put it to use as a concern in their strategies).

It offers you to undertake email campaigns to prospect or retain your visitors. Email promotions can ensure a turnover that is substantial they are well carried out. It also has developed and internally manages a email that is professional solution to meet your demands.

Emailing solution

Normal referencing ( Search Engine Optimization )

This is certainly to optimize the positioning of your site on search-engines on key expressions traffic that is generating. This helps generate targeted traffic and thus increase the number of contacts or product sales made. Normal referencing is often the suggested solution to obtain the best return on investment.

Bing Search Engine Optimization

Paid referencing ( SEM )

Utilization of sponsored link campaigns to position your internet site on search engine advertising areas (Ex: Bing Adwords administration). Paid SEO allows positioning that is immediate the first pages and guarantees a great place, even on very competitive key words.

Google Advertisements

Internet sites ( SMO )

Social networks (Facebook, Twitter, Pinterest, Youtube, Bing +, Tumblr, Instagram,…) and networks that are professionalLinked in, Viadeo…) are also tools to make yourself known. They allow you to create a dynamic with your customers and prospects by adding a participative concept. Social media marketing management must be correctly conducted so as to not be damaging to your image.

Community management

Ergonomics – Optimization of conversions

With our numerous experiences to make e-commerce websites, our specialists can advise you on optimizing the pages of the e-commerce site and in specific the order tunnel. Thus, different actions are taken up to increase sales and not lose clients who’re simply waiting to purchase your items.

Web site design

Online Analytics

Analyzing the traffic of a website (visitors, web page views, entry web page, exit, bounce rate, tracking, etc.) assists you to comprehend, utilizing analytical data, the problems of promotional initiatives, having less conversion or customer comments…

Our experts should be able to diagnose the dilemmas and propose answers to be implemented.

Analysis of website visitors

affiliation

It really is a method permitting the diffusion of your services and products on affiliated websites. Affiliates are often either price comparators (Kelkoo, Le Guide, Shopzilla, etc.) or merchants that are onlinePixmania, Rue du Commerce, eBay, etc.).

The aim is to make the most of traffic from affiliated sites to relay your commercial offer.

Internet affiliation

E-Reputation

E-reputation is all that is said in regards to you (person, brand name, company, etc.) on the web. This consists of information, viewpoints, exchanges, remarks, rumors, … that can be located on the Internet. It is therefore important to monitor this information and to manage to get a handle on what seems in the search-engines.

E-Reputation

Display campaigns, press releases or even specific developments are other web marketing services that can also be carried out by our teams. It remains to define your objectives and thus opt for the best solution.

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The free SEO audit request

We can perform a SEO that is free of the web site, emphasizing the semantic and structural optimizations of one’s site.

The purpose of this review will be to figure out the SEO that is major on your own website also to see together how we can work to optimize your pages.