Rackspace Colocation

While “cloud” conjures images of fluffy white cumulus in a bright blue sky, the reality is, all computing lives on servers in a data center somewhere. So when computing power demand continues to skyrocket, information centers have gotten more many, bigger and more state of the art. But as my colleague Michael Levy, whom oversees Rackspace’s uk colocation solution, points out, data centers are really and truly just big, secured, air-conditioned power outlets

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To keep buildings filled with line upon row of UK server colocation, which eat massive levels of energy and toss down tremendous heat, from melting (or worse, catching on fire), they must be continuously cooled. Nor can they ever go down (if they want to stay in business), and that means a high level of redundancy and resiliency — not an proposition that is inexpensive. A new state of the art information center can cost between $7 million to ten dollars million per megawatt, according to colocation UK Frontier.

Beyond cost, one of the very difficult aspects of running your own cheap colocation is convincing multiple carriers (necessary for redundancy and reach) to extend their networks into your data center, which serves only your business. Colocation providers, on the other hand, with large facilities filled with multiple tenants, can more easily convince carriers to extend that mile” that is“last of for their facilities.

An oldie but a goodie
Colocation may be certainly one of the earliest IT solutions available, however it’s nevertheless a critical component for a lot of enterprises, and will remain so for the foreseeable future. Cloud continues to chip away at colocation, but not every ongoing company is prepared to make that leap, and its not all app is ready to be virtualized and refactored to the cloud. For many companies, “If it ain’t broke, don’t fix it,” is still a guiding factor in IT decision-making.

Additionally, colocation may be the preferred solution over cloud if a company pursues a CAPEX-friendly financial strategy, looking to depreciate large investments overtime rather than outlaying significant OPEX every month by leasing their technology. Most often, company leaders, or farther down the chain, IT leadership, may not be interested or ready to have a ongoing service provider own and oversee its infrastructure.

The future is hybrid
In most cases these days, colocation is just one tool in a hybrid toolkit. Many of today’s companies recognize there isn’t a solution that is one-size-fits-all their IT change, and they’re taking that journey in discrete, bite-sized chunks. Companies that utilize colocation may also use general public cloud for certain workloads, private clouds (and this can be found in their own personal datacenter, or with a managed service provider) for other people, that can use managed hosting — leasing hardware in an authorized information center with different levels of support on top from a service provider that is managed.

For folks who aren’t yet at the inflection that is hybrid, colocation offers a secure place to begin dipping a toe in the water. A way that is great test cloud is “bursting” from self-managed colocation surroundings to public cloud to allow for peaks in compute usage.

Going down the stack
Some colocation companies have tried moving up the stack, offering cloud and managed hosting to accommodate growing hybrid needs. Since most colocation providers have real estate-centric backgrounds, however, many of those efforts have actually failed.

Rackspace, on one other hand, has invested the last two decades cloud that is offering hosting services and building and managing data centers. We’re moving down the stack to offer colocation as part of our broad portfolio of solutions for one reason that is simple our customers want it. They’re seeking:

an environment where their gear is safe and that ensures no down-time,
The cost savings of not running and building their particular information centers,
audit-ready data facilities that meet all the compliance standards highly relevant to their industry,
their own IT teams freed up to operate on revenue generating tasks and
protected connectivity to the leading public clouds (never to mention our federally-compliant FedRAMP personal cloud).
And we do, Rackspace’s colocation offering includes ‘Smart Hands,’ a white glove service for any physical touches customers need us to execute on their gear — a service which comes with an unprecedented SLA in the colocation industry because we offer a Fanatical Experience in everything.

Ready to get out of the data center business? Find out more about Rackspace colocation and Infrastructure Management.